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Exploring the Zone of Tolerance for Internal Customers in IT-Enabled Call Centers

机译:在启用IT的呼叫中心中探索内部客户的容忍范围

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摘要

Today, call center employees’ service encounters with external customers are extensively supported with modern information technology (IT). However, prior research on service quality and zone of tolerance (ZOT) focuses primarily on external customers with little attention paid to how internal customers (e.g., service employees) respond to services provided by internal functions, particularly IT function that supports employees’ IT use. Drawing on theory of administrative behavior and IT success literature, we conducted a study at a call center of a telecommunications firm and found that the impact of internal IT service quality (ITSQ) on employees’ service quality (ESQ) to external customers, as well as on their satisfaction with and use of the deployed technology, exhibits a positive diminishing pattern as ITSQ increases from below to within and to above the ZOT. We also found that ITSQ’s impact on ESQ employees\u27 satisfaction with technology changes more dramatically around adequate service level than desired service level. Finally, we show that call center employees’ satisfaction with technology partially mediates ITSQ’s impact on ESQ. Besides adding to the service and IT literature, our findings suggest that managers should understand internal customers’ different levels of expectations toward internal IT service and the differential performance impacts of those levels.
机译:如今,呼叫中心员工与外部客户的服务接触得到了现代信息技术(IT)的广泛支持。但是,先前对服务质量和容差范围(ZOT)的研究主要集中于外部客户,而很少关注内部客户(例如,服务员工)如何响应内部功能(特别是支持员工IT使用的IT功能)提供的服务。根据管理行为理论和IT成功文献,我们在一家电信公司的呼叫中心进行了一项研究,发现内部IT服务质量(ITSQ)对员工对外部客户的服务质量(ESQ)的影响因为他们对部署的技术感到满意和使用,随着ITSQ从ZOT下方到ZOT上方和上方的增加,呈现出积极的减少趋势。我们还发现,ITSQ对ESQ员工对技术变化满意度的影响在适当的服务水平附近比预期的服务水平更为显着。最后,我们证明了呼叫中心员工对技术的满意程度部分地调解了ITSQ对ESQ的影响。除了增加服务和IT文献外,我们的发现还建议管理人员应了解内部客户对内部IT服务的不同期望水平以及这些水平对性能的不同影响。

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